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Building alliances enable you sharing costs and risks, obtaining scalable economy and boost your negotiation power.

There are 4 main exercises to achieve a competitiveness level that allow an organisation enduring in a foreign market’s ecosystem:

  • Defining economical goals
  • Planning Methodologies
  • Information exchange
  • Market feedback

These activities can be incorporated in your organisation through a consultancy action 100% merged into organisation’s breakdown structure and own processes.


We can be your company all the way long

We can assist you in this venture and help you evaluating the pros and cons of landing to a new market and the potential real success of the given study case with own and external market forecasts.

Use our network to open new markets

The ever-increasing growth ofcompetitiveness force companies to establish enterprise networks, strategic alliances and other cooperation mechanisms that contribute to:

  • Costs reduction. Via scalable economies.
  • Avoid, share or mitigate risks. Cooperation between companies benefits from this.
  • Building synergies and taking advantage of complementarities. Cooperation between companies provides the opportunity to combine different competencies and complementary resources.
  • Access to technological know-how. Strategic alliances constitute an alternative to acquire knowledge or skills.
  • Overcome political factors. Strategic alliances can facilitate access to local markets or better relations with authorities.

Some markets are more restrictive than others due to Public Administration bodies, Trade Unions or lobbies. Kotler defines “megamarketing” as the strategic coordination of public relations, economic, psychological and political capabilities and with the goal of obtaining the collaborations of some groups to operate in a concrete market.

The traditional vision understands market’s environment as unalterable, considering the possibilities of influencing it, leading into an uncontrollable commercial ecosystem. But the concept of marketing evolves incorporating the proactive attitude and disruptive approaches that we propose from Drone Valley International.

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